CLSMF Now Taking Bids for Branding and Awareness Project
Community Legal Services of Mid-Florida (CLSMF) has begun its search for a professional marketing and public relations agency with the expertise and experience to develop and implement a brand strategy that incorporates an effective promotion, communication and awareness plan. The agency will be expected to conduct market research to determine a sound brand approach that fits CLSMF’s mission and vision. The communications and marketing elements will clearly identify what messages will best engage primary audiences and which mediums or tools should be used to effectively reach them. The goal of the project is to increase the visibility of the organization in the community, create brand recognition and ultimately further the mission of CLSMF to increase access to justice in Central Florida. The end result of this process should also promote greater cohesion among staff and board, and enhance staff and board members’ ability to consistently and accurately provide information about the organization to the public at large.
The contacted agency will work with CLSMF board members, Executive Leadership Team, and non-management staff during this project. Certain decisions will ultimately be made by the full Board of Directors.
The project is expected to begin in the last quarter of 2016 and be completed by the end of December 2017, taking full effect no later than January 2018.